Skip to main content
Mahajana PG Center
Department of Studies in Business Administration

Dr. Shashikala S.R.

Associate Professor
Profile

About Dr. Shashikala S.R.

Associate ProfessorDepartment of Studies in Business Administration

An accomplished academician and a researcher with 22 years of Teaching and Administrative experience in the field of Management Education. I have presented various research papers in National and International Conferences and published in national and international journals. In addition to teaching and research I have served in leading positions in Education Institutions, my dedication to academics, commitment to research, and passion for student development continue to contribute significantly to the field of management education.

Research

Publications

  • 2023Conference
    Challenges and opportunities for Skill Development in India

    Shashikala.S.R., and Amulya.M.

  • 2023Conference
    Digital Financial literacy and it's relevance for socio economic development

    Shashikala.S.R., and Chandana.M.

  • 2024Journal
    A Study on Consumer Perception and Buying Behaviour Towards Electric Vehicles in Bangalore

    Dr. Shashikala.S.R

  • 2025Journal
    A study on Employee well-being and Stress Management in Work from home environment, insights from IT sector and BPO sector in Bengaluru

    Dr. Shashikala.S.R, Dr. Savitha.M

  • Not SpecifiedBook
    Human Resource Management- Strategies and Practices

    Dr. Manoj Kumara.N.V, Dr. Shashikala.S.R, Dr. Suguna.K

  • Not SpecifiedConference
    Transforming retail landscape and CRM challenges in Mysuru city

    Dr. M. S. Yathish Chandra, Dr. Aashish.C.I, Dr. Shashikala .S.R, Prof. Sowmya.H.L

  • 2022Conference
    Impact of digitalisation on Education System

    Shashikala.S.R., and Sonisha P.P.

  • 2014Conference
    A Comparative study on the impact of work relationship on Employee Performance and Personal life

    Shashikala.S.R

  • 2015Conference
    Corporate Governance and Social Responsibility Issues in MNCs

    Shashikala.S.R

  • 2016Conference
    Women in Media

    Shashikala.S.R

  • 2016Conference
    Marketing Challenges and Strategies in Rural India

    Shashikala.S.R

  • 2018Conference
    Emerging Trends in Social Entrepreneurship

    Shashikala.S.R

  • 2018Conference
    Best Strategies for Vendor Management

    Shashikala.S.R

  • 2019Conference
    Traditional Marketing vs Digital Marketing

    Shashikala. S. R.

  • 2019Conference
    Role of Digitalization in Brand Marketing

    Shashikala.S. R